Disrupting the Media Scene. Adopting Emerging Technologies as a Vehicle for Transforming the Audience Relationship and Business Models in Journalistic Media
University of Vaasa, Innolab, Director Mari K. Niemi, PhD
This multidisciplinary project forecasts the future landscape of journalistic media in terms of emerging, disruptive technologies and supports the industry in facing the transformation. Our focus is on the changing audience relationship, and in the novel business models arising. The work is conducted in a close cooperation with the industry and stakeholders: we create scenarios and seek novel solutions together. Main outcomes of the project include four Future Workshops, a roadmap and a book.