Development of the television performance of presenters, hosts, and anchors during the last thirty years 

Grant €75,000

University of Tampere, Pekka Isotalus, Professor

The aim of the research is to consider the development of the television performance of presenters, hosts, and anchors during the last thirty years by comparing the new television programs with the data collected 30 years ago on the television performance of professional presenters. Further, the aim is to outline the future perspectives of on-screen performance by observing presenters on social media or on other video based formats and by investigating the trends of communication in them.