TV Sports at a Price: How the Sports Media Market Tests Finnish Media Companies and Cultural Citizenship

Grant €150,000

University of Tampere, Senior Researcher, PhD Sami Suodenjoki

The project examines the evolution of Finnish TV sports coverage from the 1950s to today. It explores why media companies have acquired sports content, what factors have shaped their TV sports programming and how companies have acquired sports content, what factors have shaped their TV sports programming and how their actions have reflected cultural citizenship. The project sheds light on both the historical development of Finnish TV sports and the ongoing transformation of the market.